Homeowners don't invest $25,000+ in solar based on a cold pitch. They invest based on trust.
NewReputation helps solar installers build an online presence that earns homeowner confidence at first glance so your pipeline fills with inbound leads instead of bought ones.
No credit card required • Discreet and Confidential
Sample dashboard preview
New Reviews
+34
Avg Rating
4.8★
Response Rate
100%
Local SEO strategies built specifically for the solar industry
Solar is a big decision for homeowners. One misunderstanding about pricing, timelines, or how much energy they'll save can turn into a bad review that costs you dozens of future deals.
A homeowner signs a long-term solar agreement without fully understanding the yearly price increases. Two years in, they feel misled and leave a bad review blaming your company for 'hidden costs' even though everything was in the contract.
Other homeowners in the neighborhood screenshot that review and share it on Facebook. Three deals you were about to close go cold overnight.
How we fix it: We write a clear, honest public response that explains the agreement without sounding defensive. Then we reach out to happy customers in the same area to share their experience and rebuild trust.
Your crew finished the install in two days, but the local utility takes 11 weeks to turn the system on. The homeowner doesn't understand who's responsible for the delay and blames your company in a 1-star review: 'Still no solar after 3 months.'
Your Google rating drops and every future customer who reads that review assumes your company is slow when the delay was completely out of your hands.
How we fix it: We respond publicly explaining the utility approval timeline, set up communication templates so fewer customers feel left in the dark, and follow up with the reviewer after the system is turned on to ask for an updated review.
Your sales team knocks on doors in a new neighborhood and comes across too aggressive. Residents who never asked for a visit post angry reviews about 'pushy solar salespeople' hurting your brand before you've installed a single panel.
You lose credibility in an entire area before you even get a chance to show the quality of your work.
How we fix it: We flag reviews that break platform rules, help you publish a professional statement about your sales standards, and collect real reviews from nearby customers who had a great experience.
A simple process that runs in the background while you focus on installations.
We do a full checkup of your online presence not just your star rating, but what a homeowner sees when they're deciding whether to trust you with a $30,000+ investment.
Most marketing companies don't understand solar. They don't know why homeowners hesitate, what delays look like, or why your certifications matter. We do.
We keep an eye on Google, Yelp, SolarReviews, EnergySage, BBB, and Nextdoor — so we can catch negative feedback within hours, not weeks.
After your customer's system is turned on, we send a simple text and email asking them to share their experience. We reach out while they're still excited about their first low electric bill.
Whether it's a competitor leaving a fake review or a frustrated customer waiting on the utility company — we find reviews that break the rules, write professional responses, and protect your rating.
We make sure your Google Profile has the right categories, accurate service areas, your certifications, financing options, and photos of completed projects on real rooftops.
We create content that helps you rank for searches like 'best solar installer near me,' 'solar panel cost,' 'solar incentives in my state,' and 'how long does solar installation take.'
We make sure your certifications, equipment brands, warranty details, and financing options are visible everywhere online — so homeowners feel confident before they even call you.
Whether you do residential rooftops, commercial projects, battery storage, or EV chargers — we build strategies around how solar customers actually think and buy.
Here's what it looks like when a solar company goes from handling reviews on their own to having NewReputation behind them.
Google Rating: 3.4 stars
Total Reviews: 12, mostly from over a year ago
How Recent Are Reviews: Last review was months ago
Google Search Ranking: Not showing up on the first page
Where Leads Come From: Paying $180+ per lead through third-party sites
How Bad Reviews Are Handled: Nobody responds, or it's a copy-paste reply
Google Profile: Missing photos, wrong hours, incomplete info
Who's Managing Reviews: Nobody — it gets done when someone remembers
Google Rating: 4.6 stars
Total Reviews: 60+ and growing steadily
How Recent Are Reviews: New reviews coming in every couple of weeks
Google Search Ranking: Showing up at the top of Google in your area
Where Leads Come From: Customers finding you on Google for free
How Bad Reviews Are Handled: Every review gets a professional response the same day
Google Profile: Fully filled out with photos, updates, and answers to common questions
Who's Managing Reviews: We handle all of it — zero time from your team
Homeowners compare 3 to 5 solar companies before signing. A strong review profile with recent, detailed feedback makes you the obvious choice.
Fresh reviews and a well-optimized Google profile push you to the top of search results — right where homeowners are actively comparing solar companies.
Every customer who finds you through your reviews is one you didn't have to pay for through lead services, ads, or door-to-door teams.
Solar proposals take weeks to close. A single bad review during a homeowner's research can kill a deal you've already put hours into. We keep your profile strong around the clock.
Happy solar customers tell their neighbors. A strong review profile makes it easy for referrals to check you out and feel confident before calling.
We're not a generic marketing company. We specialize in helping service businesses build trust online — and we understand what solar customers care about.
We understand the difference between a pricing complaint and a utility delay issue. Our strategies account for the unique trust challenges solar companies deal with every day.
No fake reviews. No paying for feedback. No tricks that could get your Google profile shut down. Everything we do follows platform guidelines.
No confusing dashboards or marketing buzzwords. You get monthly reports showing how many new reviews you got, where your rating is heading, and how it's affecting your leads.
We take care of review monitoring, responses, Google profile updates, and content. Your installers focus on installations, not writing replies online.
More 5-star reviews, a higher rating, better Google rankings, and more people calling for quotes. We track every number and tie it back to real business growth.
We set up automatic review requests that go out after the system is turned on — when the homeowner is most excited about their new solar panels. The request goes by text and email, takes less than a minute, and is timed to arrive when they get their first low electric bill. We also reach out to past customers who never left a review.
When they Google your company, what shows up? A few old reviews and an empty profile — or a trusted solar installer with a 4.8-star rating and dozens of happy homeowners backing you up?
That's the difference between winning a $30K install and losing it to the competitor down the road. We make sure you're the obvious choice.
Stop losing jobs to competitors with better reviews. Let your work speak for itself — online.