Data Broker Removal Service
Get your personal information off data broker and people-search sites.
Tired of intrusive data brokers? Your home address, phone number, email, relatives, past addresses, and other personal details can appear across dozens of websites and databases.
NewReputation finds exposed personal information, submits removal and opt-out requests, and monitors covered sites for information that comes back.
25–80+ sites monitored · Monthly rescans · 30-day money-back guarantee
Your information is used only to provide the privacy services you request. We never sell your personal information.
What is a data broker removal service?
A data broker removal service finds personal information about you on people-search sites and data broker databases and submits applicable requests to remove, suppress, or opt out of that information. More comprehensive services also verify removals and monitor for information that reappears.
Instead of searching dozens of sites, completing different opt-out forms, monitoring requests, and checking later to see whether your information has returned, a removal service manages that process for you.
That last part matters.
Removing a profile once does not necessarily mean it will stay gone. The Federal Trade Commission warns that information can appear again when public records change, which is why consumers should periodically check people-search sites after opting out.
NewReputation combines removal with ongoing monitoring. We scan again every month and resubmit removal requests when covered information reappears.
Why is so much of your personal information online?
Most people never intentionally create a profile on a people-search website.
The profile is created for them.
People-search companies and data brokers can compile information from public records, other data providers, publicly available online information, and other sources. The FTC explains that these reports may include current and previous addresses, phone numbers, relatives, property information, employment details, and other personal information.
You can be careful about what you post online and still have a large amount of information about you available through websites you have never used.
A privacy problem is rarely limited to one website
Finding one unwanted profile does not necessarily mean you found the only one.
The same information may appear across multiple people-search sites, data brokers, reverse-phone databases, public-record aggregators, and related services. Removing one listing does not automatically remove the source data everywhere else.
That is why a serious data broker removal strategy should focus on coverage, verification, and repetition, not simply sending a single round of opt-out requests.
Removing personal information is a process, not a one-time cleanup
People move. Phone numbers change. Property records change. New public records appear. Databases update. Data brokers refresh information from their sources.
The FTC specifically notes that information may reappear after public records change and recommends periodically checking people-search sites again. That is the reason NewReputation treats personal data removal as an ongoing process.
1. Find
We search covered data brokers, people-search websites, and databases for information connected to you.
2. Remove
When eligible information is found, we submit the site's applicable removal, suppression, or opt-out request.
3. Verify
We check covered sites again to determine whether the removal has been completed.
4. Monitor
We rescan every month during your 12-month term. If covered information comes back, we can submit the request again.
This ongoing model is consistent with what the FTC recommends consumers evaluate when choosing a paid removal service: how many sites are covered, whether the service provides reports, and how often it scans for information that reappears.
How NewReputation's data broker removal service works
Choose your privacy plan
Select the level of coverage that fits your needs and complete secure checkout.
Complete your privacy intake
We send you a secure intake form so our privacy team has what it needs to identify the correct records. This may include variations of your name, contact information, or other details necessary to distinguish your records from someone else's.
We scan and submit removal requests
We search the sites and databases included with your plan and begin submitting applicable removal and opt-out requests.
We keep checking
The work does not end after the initial removal round. We rescan covered sources each month, verify removals, resubmit requests when covered information returns, and provide a monthly privacy report.
Signup itself takes about 10 minutes. NewReputation handles the finding, filing, verification, and follow-up afterward.
What personal information can data brokers expose?
The exact information varies by website and by person. Common records may include:
- Your name and name variations
- Current and previous addresses
- Phone numbers
- Email addresses
- Age or date-of-birth information
- Family members and possible associates
- Property information
- Public records
- Reverse-phone information
- Professional or employment information
The FTC confirms that people-search reports can combine information from multiple sources and may contain addresses, property records, relatives, employment information, civil records, and other personal details.
What data broker removal can and cannot do
It can reduce unnecessary exposure
When a people-search site or data broker offers an applicable removal or opt-out process, NewReputation can submit the required request for covered sources and follow up on it.
It does not erase every underlying public record
Removing information from a people-search site is not the same thing as deleting the original government, property, court, licensing, or other public record. The FTC explains that opting out of a people-search site does not automatically remove information from government public records.
Our goal is to reduce unnecessary distribution and easy access to your personal information wherever applicable, while being clear about what can legally and technically be removed.
Where does NewReputation remove personal information?
NewReputation offers two levels of privacy protection.
The Secrecy plan focuses on 25 high-priority people-search, address, property, and reverse-lookup sites. Solitude expands coverage across 80+ people-search sites, professional data brokers, contact databases, property and address databases, reverse-lookup services, and other privacy sources.
People-search sites
Whitepages, Spokeo, BeenVerified, TruePeopleSearch, FastPeopleSearch, AdvancedBackgroundChecks, PeekYou and others.
Address, phone and property databases
NeighborWho, Ownerly, USPhoneBook, NumberGuru and others.
Professional data brokers
ZoomInfo, Apollo, RocketReach, Lusha, People Data Labs and others.
Data and marketing databases
Acxiom, Data Axle, Epsilon and other covered privacy sources.
Can you remove your information from data brokers yourself?
Yes.
You do not need to hire NewReputation to submit many data broker opt-outs. The FTC explains that consumers can contact people-search websites individually and request to opt out.
The problem is usually not knowing that opt-outs exist. The problem is the amount of work involved in doing it thoroughly and keeping up with it.
The real decision is not whether you can do it yourself. It is whether you want to spend your time finding, filing, tracking, verifying, and repeating the process.
Do-it-yourself removal can involve dozens of separate searches, forms, verification steps, follow-ups, and repeated checks.
NewReputation estimate: 20 to 40+ hours for a comprehensive manual cleanup, depending on the number of listings and verification requirements. Signup for the managed service is designed to take about 10 minutes.
Choose Your Privacy Protection Plan
One annual payment. 12 months of service. Secure checkout and a 30-day money-back guarantee.
Secrecy
Essential People-Search Removal
25 high-priority people-search, address, property and reverse-lookup sites.
- Coverage across 25 high-priority people-search, address, property and reverse-lookup sites
- Initial privacy scan
- Removal and opt-out requests
- Monthly rescanning
- Resubmission when covered information returns
- Monthly removal verification
- Monthly privacy report
- 12 months of coverage
Additional person: $99/year
Solitude
Expanded Privacy Protection
80+ people-search sites, professional data brokers, contact databases, property and address databases and other privacy sources.
Everything in Secrecy, plus:
- 80+ total monitored sites and databases
- Professional data brokers and contact databases
- Dark web scan
- Unlimited name, email, phone, and address variations
- Social-media impersonation monitoring
- Security and potential-risk alerts
Additional person: $199/year
One annual payment · 12 months of service · Secure checkout · 30-day money-back guarantee
Which data removal plan is right for me?
Choose Secrecy if
Your main concern is people finding your address, phone number, relatives, or other personal information through common people-search sites.
Choose Solitude if
You want broader monitoring that also reaches professional contact databases, larger data brokers, and additional privacy sources.
Not sure?
Start with the problem you are trying to solve. If your main concern is that someone can search your name and quickly find a people-search profile with your address or phone number, Secrecy may be enough. If you are concerned about wider exposure across many types of databases or want the most comprehensive monitoring we currently offer, choose Solitude.
Why can personal information come back after it is removed?
Because the internet is not a single database.
People-search companies may refresh their data using public records, other databases, or other sources. The FTC specifically warns that a person's information can appear again when information in public records changes.
Moving to a new address
A new address can create or update records connected to you.
Property activity
Buying, selling, or refinancing a property may create new records.
Vehicle and DMV information
Changes may create updated records where legally accessible.
New public records
New filings or records can give aggregators another source to work from.
Data refreshes
A broker may acquire another dataset containing information that was previously removed.
This is why NewReputation does not treat an initial removal as the end of the job. We check covered sources again every month.
Data broker privacy is changing
Privacy laws are beginning to give consumers more ways to control information held by data brokers. California's Delete Request and Opt-Out Platform, known as DROP, now allows California residents to send a single deletion request to registered data brokers. Starting August 1, 2026, covered data brokers are required to regularly access the system and process applicable deletion requests.
That is meaningful progress. It does not make ongoing privacy management obsolete. People-search sites, public records, online profiles, databases, identity variations, and information outside a particular law's jurisdiction can still require separate attention.
Our view
Privacy removal is moving toward greater consumer control, but consumers still need to know:
- Where is my information?
- Who has it?
- Can it be removed?
- Did the removal actually happen?
- Did the information come back?
Those are the questions our privacy service is built around.
Who should consider a data broker removal service?
People experiencing unwanted contact
Reduce how easily strangers can locate personal contact information.
Executives and business owners
Reduce unnecessary exposure of home and family information.
Public-facing professionals
Limit easy access to personal information outside your professional presence.
Families
Reduce exposure of household addresses, phone numbers, and relatives.
People dealing with harassment
Reduce unnecessary availability of identifying information on covered sources.
Anyone who values privacy
You do not need to have experienced a specific incident to want less personal information online.
Why trust NewReputation with your privacy?
Highly Recommend!
Didn't realize how much of my info was online until I searched myself. NewReputation found and removed stuff I didn't even know was out there. They explained everything, kept me updated, and got results fast. Privacy is important, and they take it seriously.
Great service
Service is fast and discreet which is important in my line of work. Team was very responsive and got the job done quickly and efficiently. I would recommend NewReputation to anyone looking to improve their search results or clean up their online presence.
Clear scope
We explain which types of sites and databases are covered and what each plan includes.
Ongoing verification
Our service includes monthly rescanning and removal verification rather than treating the first submission as the end of the process.
Human support
Questions about your service can be handled by the NewReputation team by phone or video.
Straightforward reporting
You receive a monthly report showing the status of your privacy work.
Clear pricing
Both privacy plans are billed annually. There is no hidden monthly package required to maintain the 12-month service.
Related reading: identity theft protection, background check removal, and content removal services.
Data Broker Removal FAQs
Take Back Control of Your Personal Information
You should not have to search dozens of websites every month just to find out where your home address, phone number, and other personal information are being displayed.
NewReputation handles the searching, removal requests, verification, and continued monitoring for you. Choose the level of privacy protection that fits your needs and let us handle the rest.
Secure checkout · 30-day money-back guarantee