Internet Reputation Management Process

Our Proven Process

Your online reputation matters. Whether you’re a business leader, entrepreneur, or job seeker, what people see online can influence opportunities. At NewReputation, we offer a proven, step-by-step process to build, protect, and manage your digital presence. Our strategy is simple, powerful, and tailored to you.

Phase 1: Research

Goal: Build your foundation
Timeline: 1–2 weeks

We start by learning everything we need to know about your current online footprint. This helps us build a custom plan that fits your goals.

Organizing Your Campaign Dashboard
You’ll get access to your own live dashboard. It tracks everything in real time—biographies, profiles, updates, and progress. You can view, edit, and stay informed at every step. No guessing games.

Crafting Multiple Biographies
We write several versions of your bio. Some are optimized for LinkedIn, others for media features or your company website. This way, you control the narrative across every platform. It also helps search engines connect the dots and show the right information when people search for you.

Creating a Tailored Resume
We take the key parts of your resume—roles, dates, achievements—and align them with your profiles. We don’t post the full resume online, but we use its structure to create strong and consistent profiles across the web.

Professional Image Strategy
A photo can be the first thing someone sees. We provide a variety of polished, professional images. These are used across platforms to ensure consistency and help prevent unflattering or outdated photos from showing up in search results.

Phase 2: Development

Goal: Build and improve your online presence
Timeline: 2–3 weeks

Once we’ve completed the research phase, we get to work creating your online assets.

Create Strong Online Profiles
We build and improve profiles on trusted websites—like Crunchbase, Medium, Google Sites, and more. These sites tend to show up high in search results and act like a resume you didn’t have to write. We make sure each one clearly shows your name, location, profession, and strengths.

Build a Personal Website
We design a custom website that matches your brand and uses your name in the domain. This website becomes your central hub. All of your new profiles link to it, giving you more credibility and visibility. When people Google you, this is what they’ll see first.

Phase 3: Content Development and Distribution

Goal: Grow your visibility and authority
Timeline: 16–24 weeks

Now it’s time to show the world who you are and what you do.

Create Industry-Specific Articles
We write articles, blog posts, and opinion pieces tailored to your industry. These highlight your knowledge and help positive results appear in search. They’re written with your voice, your story, and your audience in mind.

Publish on Trusted Platforms
We place your content on reputable websites, blogs, and media outlets. This not only gives you reach—it builds trust. The more quality sites talk about you, the stronger your reputation becomes.

Use Keywords that Match You
We add keywords that include your full name, job title, and city. This helps search engines match your name with the right information. If someone searches for you, they find what you want them to see.

Build Strategic Backlinks
We create backlinks to your top profiles and your website. These links come from directories, articles, and blogs. It’s like giving your profiles a boost so they stay on top of search results.

Phase 4: Clean-Up

Goal: Remove or reduce harmful content
Timeline: 4 weeks to ongoing

If there’s negative content online, we work to eliminate or push it down.

Remove Harmful Search Results
We reach out to site owners and search engines to remove harmful or outdated content. We file requests, submit the proper documentation, and follow all compliance guidelines to improve your image.

Opt Out of Public Listings
We identify and remove your personal info from sites like Whitepages, Spokeo, MyLife, and more. This includes home addresses, phone numbers, and court records. Less exposure means more control over your digital footprint.

Monitor for New Threats
We continuously track your online presence. If something new pops up, we handle it right away. Our system is built to catch and fix problems before they cause damage.

Provide Detailed Reports
You’ll receive regular updates showing what we’ve removed, what’s pending, and what’s been added. You’ll always know what’s happening.

Phase 5: Branding

Goal: Strengthen your personal brand online
Timeline: 8 weeks to ongoing

Once your reputation is protected, we focus on long-term branding and growth.

Engage Through Social Media
We turn your articles and profiles into social media content—visuals, captions, and posts that fit your voice. This keeps your profiles active and gives search engines more positive, branded content to show.

Publish Personal Blogs
We create relatable blog posts on your website and platforms like Medium. These posts reflect your values, expertise, and insights. They help you connect with readers and build a lasting impression.

Visual Storytelling
We take key points from your content and turn them into eye-catching visuals. These are posted to platforms like Pinterest, ISSUU, Behance, and SlideShare. Visuals help improve ranking and give your audience new ways to engage.

Long-Term Link Building
Using analytics, we track which profiles need more visibility. We build links to them over time so they stay strong in search results. This keeps your online presence clean and accurate—long after the campaign ends.

Ready to Control Your Online Reputation?

You deserve to be seen the way you want to be. Whether you’re dealing with negative press, want to build a stronger personal brand, or simply need to take control of your online presence—NewReputation is here to help.

Contact us today for a free consultation and start building the digital presence you deserve.