Built for Solar Companies

Rank #1 on Google.Get More SolarLeads.

Homeowners pick the solar installer they find first on Google. We make sure that installer is you, in every city and neighborhood you serve.

No credit card required. Takes 2 minutes.

Professional solar panel installation on a residential rooftop

Trusted by Solar Companies Nationwide

Local SEO strategies built specifically for the solar industry

Sound Familiar? These Are Costing You Leads.

If any of these apply to your solar company, you're losing high-value installations to competitors every single day.

A homeowner decides to go solar and searches 'solar installer near me' but your company doesn't appear in the top 3 results.

That $25,000 to $45,000 installation goes to the competitor who ranks above you. One missed residential solar lead can represent years of energy savings you'll never earn from.

You've installed hundreds of solar systems but your Google Business Profile only has 22 reviews.

The newer solar company with 350 reviews and a 4.8 rating gets the calls because Google trusts review volume over installation experience.

Your website doesn't mention the specific cities, neighborhoods, or utility territories where you install solar panels.

Google can't match you to local searches. When someone searches 'solar panels in [your city],' you're invisible even though you've done 100 installations in that area.

You're spending $5,000 to $8,000 per month on Google Ads but your cost per lead keeps climbing past $200.

You're paying $200 to $400 per lead from ads while competitors get free leads from organic local search because they invested in SEO.

Your Google Business Profile still shows outdated photos, missing service categories, and no mention of battery storage or EV charger installation.

An incomplete profile tells Google and homeowners you're not a serious solar company. You rank lower and convert fewer visitors into consultations.

You serve 15 cities in your metro area but your website only mentions your headquarters city.

You're missing hundreds of monthly searches from homeowners in every other city you serve. Each one is a potential $30,000+ solar installation going to someone else.

What Homeowners See When They Search for a Solar Installer

Google Search Results

solar installer near me

SunPower Pros - Top-Rated Solar Installer | 5-Star Google Reviews

google.com/maps/sunpower-pros

4.9 rating · 380 reviews

SunPower Pros specializes in residential and commercial solar panel installation, battery storage, and EV charger installation. NABCEP certified. Free consultations available...

SunPower Pros Reviews - "Best Solar Company We've Worked With"

energysage.com/installer/sunpower-pros

Rated 4.9/5 by over 180 verified customers. "From the initial consultation to PTO, they handled everything professionally. Our electric bill went from $280 to $12."

"Top 5 Solar Companies in the Metro Area" - SunPower Pros Ranked #1

solarreviews.com/best-solar-companies

Mar 2, 2025 - SunPower Pros tops our annual list thanks to its transparent pricing, NABCEP certification, and reputation as the most trusted solar installer in the region.

What We Do for Solar Companies

Most SEO agencies don’t understand solar. We know why battery storage leads are more valuable and why different services need different pages.

Google Business Profile Optimization

We optimize every detail of your GBP: accurate service areas, professional photos, service categories for residential, commercial, battery storage, and more.

Review Generation System

After every installation, our system sends review requests via SMS or email. More reviews = higher rankings and more trust.

Local Service Area Pages

We build SEO pages for every city and area you serve so you rank when people search locally.

Solar Keyword Strategy

We target high-intent keywords like 'solar panels near me', 'solar installation [city]', and more.

Citation Building & Cleanup

We list your business on 50+ directories with consistent NAP to boost credibility and rankings.

Monthly Reporting You Can Read

Clear reports showing rankings, traffic, calls, and conversions — no jargon, just real numbers.

We Optimize for Every Solar Service

Residential SolarCommercial SolarBattery StorageEV Charger InstallationSolar Panel RepairSolar MonitoringGround-Mount SystemsRoof-Mount SystemsSolar CarportsNet MeteringOff-Grid SolarSolar Maintenance

Show Up First When Homeowners Want Solar

When someone searches "solar installer near me" or "solar panels [your city]," Google shows the top 3 results in the local map pack. Solar companies with more reviews, higher ratings, and optimized profiles get those spots.

We make sure you're one of them.

Optimized Google Business Profile with photos of completed installations and your crew
Steady flow of new reviews that signals to Google your solar company is active and trusted
Weekly ranking tracking for searches like 'solar installer near me' and 'solar panels [your city]'

Google Maps Local Pack

solar installer near me
Map View

SunPower Pros

4.9 (380)

Open · Free Consultations · (555) 789-0123

Quick Solar Solutions

3.8 (38)

Open · Closes 5PM

Budget Solar Panels

3.0 (12)

Open · Closes 4PM

How It Works, Step by Step

A simple process that runs in the background while you focus on installing solar systems and growing your business.

Our Process

Step 1: Solar SEO Audit

We analyze your complete local search presence to find exactly where you're losing visibility and leads to competitors.

Google Business Profile review: categories, service areas, photos, hours, and review profile
Website audit for local keywords, service area pages, mobile speed, and conversion optimization
Competitor analysis showing who ranks above you and why they're getting your leads
Citation audit across 50+ directories including EnergySage and SolarReviews

What Changes When We Handle Your Local SEO

Typical results for solar companies within 6 months of working with NewReputation.

MetricBeforeAfter
Google Map Pack RankingNot visibleTop 3
Monthly Organic Leads3 to 635 to 55
Google Reviews22380+
Google Star Rating3.84.9
Service Area Pages015+
Cost Per Lead$300 (ads)$0 (organic)

Local SEO Report - Snapshot

APR 2026

Company

SunPower Pros

Market

Metro Area - Residential and Commercial Solar

Overall SEO Score94/100

Key Actions Completed

Google Business Profile fully optimized with installation photos and team images
15 service area pages published for all cities and utility territories served
380 Google reviews with 4.9-star average rating
Citations corrected across 50+ directories including EnergySage
Map Pack Rankings#1 for 14 keywords
Monthly Organic Leads48 leads
Review Growth+28 this month
Organic Traffic Growth+480%

Next Steps

  • • Build service pages for 3 new utility territories
  • • Launch ITC tax credit content ahead of filing season
  • • Expand review generation to commercial customers

Get More Consultation Requests Without Paying for Ads

Every lead from organic local search is free. Once you rank, leads keep coming without ad spend.

Show Up First When Incentives Drive Demand

Solar searches spike during incentives — local SEO puts you in front at the right time.

Outrank National Solar Franchises

Strong local SEO and reviews can outperform big brands in your area.

Build a Lead Source You Own

Unlike ads, SEO keeps generating results long-term.

Become the Trusted Local Solar Expert

High ratings + visibility builds trust and improves conversions.

Why Solar Companies Work With Us

We are not a generic SEO agency. We specialize in local SEO for solar companies and understand the unique challenges of the solar industry.

We Understand Solar Businesses

Industry-specific strategies, not generic SEO

We know the difference between a residential rooftop lead and a commercial ground-mount project. Our strategies are built to attract the high-value installations that grow your business, especially when incentives drive demand.

Incentive-driven keyword targeting during policy announcements and tax season
Separate strategies for residential vs. commercial solar
Content that speaks to homeowner concerns like ROI, payback period, and net metering
Lead prioritization for high-ticket jobs like battery storage and full-home solar

Ready to dominate local search?

Get Your Free Audit

Common Questions About Local SEO for Solar Companies

Your Next Customer Is Already Searching for a Solar Installer

What will they find when they Google "solar installer near me"? Your competitor's name, or yours at the top with hundreds of 5-star reviews and photos of completed installations?

The choice is yours. We make the second option easy.

Your free local SEO audit includes:

  • A complete analysis of your Google rankings, Google Business Profile, and review profile
  • A competitive breakdown showing who ranks above you and exactly why
  • A custom action plan with specific steps to dominate local search in your service area
Get Your Free Local SEO Audit

Stop losing installations to solar companies with better Google rankings. Partner with NewReputation and own local search in your market.